Product development Final 2024

As part of the Product Development course, I was placed in a group of three to develop product for a Fort Worth high-end western store named Chieffalo Americana. Our team was tasked with creating a made-up brand that the owners could carry in their store and would fit in with the products they already carried. My
team came up with a brand name, logo, customer profile, market research, and line
drawings using Adobe Illustrator. We used resources such as WGSN and researched companies that we thought would be competitors. I enjoyed this project because of the ability to work as a team and being able to learn all the steps in developing a product.